With rising temperatures and rising gas prices, cars need to become greener fast. And superficially, the large car manufacturers seem to work hard to improve the fuel efficiency of their products.
But are they really? The technology to make cars much more fuel efficient has already existed for decades, but it never seems to make it to the showroom. Why do we have to wait so long for more fuel efficient vehicles?
According to Vijay Vaitheeswaran, reporter for The Economist and author of Zoom, large manufacturers lack the power of real innovation in the global race for the fuel of the future.
A lot of money is spent of development of new models, but very little is spent on real research on new fuels and new ways to propel the car of the future. Meanwhile, the large car manufacturers are lobbying hard to block regulation on fuel efficiency.
But innovation is happening in the car industry. Several small companies are working hard on cars that are much more fuel efficient.
Some of those compete in the X-prize, a new initiative which will result in a race for the most fuel efficient car next year. Competitors include electric cars, hybrid cars and even a car that runs on compressed air.
All of these competitors create cars that will be ready for production soon, and that will create a real threat to the large manufacturers.
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